However, that’s not to say that rising lawyers don’t stand a chance. On the contrary, an effective SEO strategy can help them compete cost-effectively.
SEO, or Search Engine Optimization, is a collection of tactics designed to increase traffic to a website by ranking on popular search engines, such as Google or Bing.
If you are an up-and-coming lawyer, you must not underestimate the importance of SEO. However, you may not know where to start. Therefore, here are 5 SEO-related methods that can help increase your law firm’s online rankings.
Mobile Optimization
Each year, the number of people using mobile devices to browse the web is increasing. Gadgets such as phones and tablets are much more convenient tools to access the internet. Therefore, your law firm’s website must be properly optimized for these types of handsets.
If your site is not mobile-friendly, many people who enter it may notice it and leave the page immediately. This “bounce” effect could drastically damage your rankings. Furthermore, search engines tend to favor mobile-optimized sites in their results.
Technical SEO
As well as being mobile-friendly, your site must also be fully optimized in other aspects. This is known as “Technical SEO.” It includes site structure, navigation, loading speed, and link building. If your site is not usable, no other technique will help you rank it in the top results.
This is one of the most complex parts of the SEO process since it requires a lot of knowledge about web development. In many cases, it may be a good idea to leave this in the hands of an experienced Law Firm SEO agency.
Use Targeted Keywords
Before you can appear in the most popular search engines, you must answer this question: What are you ranking for? You need to know what your potential clients are searching for and tailor your strategy based on the most relevant keywords.
For example, if you are a bankruptcy lawyer in Miami, some of the queries you should focus your SEO strategy on are: “Bankruptcy lawyers near me,” “Miami bankruptcy lawyers,” “Miami bankruptcy law firms.”
You can use tools like Ahrefs or Mangools to find the most searched keywords in your area of practice.
Write High-Quality Blog Posts
Valuable content can be a powerful tool to increase your online rankings. Once you decide on the keywords you will use in your strategy, you can create high-quality blog articles around them.
This method can help you in two ways, off-page SEO and on-page SEO. If you guest post articles on other websites, you can increase your site’s credibility in the eyes of search engines by link building. On the other hand, if you publish the articles on your website, you will provide quality information to your potential clients.
Master The Use Of Social Media
Social media is an ever-growing venue from which you can get quality traffic. Your legal marketing strategy should also contemplate the use of social networks such as Facebook and Instagram to attract potential clients.
What If You Don’t Have Time To Optimize Your SEO Strategy?
At the end of the day, you are a lawyer. You invested countless hours in getting your degree so you could devote your time practicing law. However, this means that you may not have the time to handle your law firm SEO strategy on your own. Therefore, turning to a Law Firm SEO agency may be the wisest decision you can make.
When you are looking for a reliable attorney SEO agency, consider Legal Facts as your first choice. This start-up company has a team of professionals ready to create a marketing pitch that you love, then turn it into a strategy that could attract more potential clients to your law firm’s website. At Legal Facts, it’s just that simple.
