1. Advertise And Engage On Social Media Platforms
It's impossible to overstate the influence that social media has over the marketing world. Seven out of 10 American adults have at least one social media profile. Because of its widespread popularity across age groups, social media is where you'll want to run the bulk of your ads. Create a fun, welcoming environment that aims not to engage with your audience as well as inform. Interact with your customers and you're sure to boost your reputation.
There are plenty of popular social media platforms to utilize including Facebook, Instagram, Pinterest, LinkedIn, Twitter, YouTube, Snapchat, TikTok, and more so choose at least a few of them to focus on.
2. Focus On Your Overall Digital Presence
Social media isn't enough, though. You'll also need a professional-looking website that customers can refer to. So what makes for great web design? Here are a few factors to consider: Page loading speed Tone cohesion Contact information availability Helpful content Links to your social profiles Building a website can be tough and time-consuming, but it's an absolute necessity these days.
3. Network Now With Other Business Owners
Though the business world is quite competitive, partnerships can be advantageous. Especially if two or more businesses target a similar audience but operate in congruent sectors, as their goods or services may complement one another. Say you're running a paper company. Partnering with a pencil manufacturer to create a bundle deal works in the favor of both businesses. Get to know other business owners in your area. Not only can you partner together, but they can offer helpful advice.
4. Sponsor Local Online And Offline Events
Local events can be a wonderful way to expose your business to the local community. This is particularly crucial for smaller businesses, who thrive on word of mouth advertising and local recommendations. Events like sporting events are always looking for sponsors. Plus, sponsorships provide a great opportunity to meet with your target audience and hand out promotional materials like brochures. Organize networking events both online and IRL.
5. Host A Great Giveaway
Everyone likes getting something for free! And believe it or not, your business can benefit from giving things out. For starters, giveaways generate a ton of publicity. Especially those that require shares or likes on social media, as social sites amplify activity. So if Joe likes your status and enters the giveaway, Jill, who is friends with Joe, may end up seeing the giveaway as well. Giveaways also provide an opportunity to collect information on your audience, such as their email addresses, so you can grow your mailing list.
Grow Your Business With These Great Masterful Marketing Ideas
No matter what industry you're in, these marketing ideas should work for your company. At the end of the day, it's all about consumer engagement and trust. If you can establish trust, you're sure to win repeat customers.
Looking for more content to help you grow your small business? Check out more of our Marketing Masterminds Media blog for additional content!
