It is true. Every year when someone is looking for the best mesothelioma attorney in the USA, it might cost $975. Besides that, Search Engine Watch found out that 19 out of 25 the most expensive keywords in Google are injury law firms.
Nevertheless, these figures become less surprising if to take into consideration the fact that in many cities, you cannot switch a TV-set on for more than 30 minutes or walk down the street without noticing an injury attorney advertising. It is quite of a competitive branch, which is why one click might be quite expensive. This tendency lasts for quite time due to a high level of competition and potentially big profit an attorney might get for one click only.
To put it simply, individual business models of companies based on traumas are unique. It is important to understand how they work before planning on a legal marketing campaign.
Most injury attorneys work in the following way: their work is based on unexpected expenses. Fee for unexpected expenses is just a per cent out of a final settlement of account while in most states, law firms payments are about 33 per cent.
The greater the population, the more the income of a law firm. Each case is surely different, however, the income is based on per cent. It may take years for a case to get an income; you can hit the spot if you know how to best your competitors.
It is surely a hard question for an attorney to answer when s/he is asked how much s/he wants to get for a case. The practice also plays a great role as long as an attorney who makes a specialty out of car accidents, can get 500$ per case only while a mesothelioma attorney can get 100 000$ per case.
PC case is a great way to define expectations for oneself and a law firm. It will define your marketing solutions and reduce importance significantly for those who are unable to count return on investment.
When you have a target cost on your hands, it is time to make sure that you track everything you can do. Let us begin with easy tracking – websites and online chats. It is quite easy to track conversions in Google Analytics.
However, law firms, as a rule, focus on telephone calls, which is why phone calls tracking is to be added on landing pages. Here are the four phone call tracking services to use:
Google call tracking (among the advantages, integration with Adwords and it is free! Among the disadvantages: very few data about a call, a phone number is not shown, only integrated with Adwords campaigns).
WordStream phone tracking (advantages are: provides with full information about a call, works on the level of keywords. Disadvantages are: WordStream software is required). Call tracking rates (advantages: detailed call information; dynamically changes the number on a website in accordance with a site visitor`s source; disadvantages: more expensive than some of the rest).
CallRail (advantages: dynamically changes the number on a site in accordance with a visitor; a bit cheaper than others; disadvantages: not that many options that other tracking services have).
More than 50 percent of queries are made on mobile devices. It is not something new. Mobile trend is no longer a trend but a necessity. Be mobile-friendly. Users leave websites, which do not have a mobile version 5 times more often. Mobile friendly means fully functional, responsive web design unlike a website, which as only another URP-address on a mobile device. It is also important to have a good download speed. 10 seconds load time has 123 per cent of bounce rate than 1-second load time.
Make sure that your law firm website can be visited on a mobile device. If it is not, sorry but you need another website. In order to make sure that your website is ready for work on a mobile device, follow this URK-address to make sure that you have a mobile Google approval: Google Mobile-Friendly Test. This tool is going to provide you with detailed information upon why your page does or does not support a mobile version. Check your speed. Visit this page in order to see a mobile page speed.
Add-on notification is a function advertising one`s platforms as an option for making your advertising better. Using them might both bring value to advertising and give the edge over competitors.
Call enrichment: adding a phone number to your advertising. These calls also can be tracked as conversions in your productivity.
Add-on location: adding a business address from Google My Business.
There are many other add-ons, which, however, are more common for localized enterprises.
Retargeting is the most effective way to keep clients. Use Facebook because people spend more time visiting Facebook than any other website. They spend 20-40 minutes a day at the average on its pages visiting a social network 14 times a day. Begin retargeting with Facebook and follow your expenses for each case to decrease.
It's tough for personal injury attorneys to compete in today's digital world. Keep these marketing tips and tricks in mind to ensure that your law firm is successful.
More than 50 percent of queries are made on mobile devices. It is not something new. Mobile trend is no longer a trend but a necessity. Be mobile-friendly. Users leave websites, which do not have a mobile version 5 times more often. Mobile friendly means fully functional, responsive web design unlike a website, which as only another URP-address on a mobile device. It is also important to have a good download speed. 10 seconds load time has 123 per cent of bounce rate than 1-second load time.
Make sure that your law firm website can be visited on a mobile device. If it is not, sorry but you need another website. In order to make sure that your website is ready for work on a mobile device, follow this URK-address to make sure that you have a mobile Google approval: Google Mobile-Friendly Test. This tool is going to provide you with detailed information upon why your page does or does not support a mobile version. Check your speed. Visit this page in order to see a mobile page speed.
Add-on notification is a function advertising one`s platforms as an option for making your advertising better. Using them might both bring value to advertising and give the edge over competitors.
Call enrichment: adding a phone number to your advertising. These calls also can be tracked as conversions in your productivity.
Add-on location: adding a business address from Google My Business.
There are many other add-ons, which, however, are more common for localized enterprises.
Retargeting is the most effective way to keep clients. Use Facebook because people spend more time visiting Facebook than any other website. They spend 20-40 minutes a day at the average on its pages visiting a social network 14 times a day. Begin retargeting with Facebook and follow your expenses for each case to decrease.
It's tough for personal injury attorneys to compete in today's digital world. Keep these marketing tips and tricks in mind to ensure that your law firm is successful.
