Digital marketing is the marketing of products or services using digital technologies mainly on the internet. This includes internet, mobile phones and display advertising or any other digital medium. Digital marketing has come into trend now and people would like to avail digital services than visiting physical shops. Digital marketing campaigns are becoming more prevalent and efficient. To market products, people should have knowledge in the marketing field. People who study BBM Course can learn marketing easily since institutions prepare students to become good businessmen/ women.
Kinds Of Digital Marketing
● Search Engine Optimization
● Search Engine Marketing
● Content Marketing
● Influencer Marketing
● Content Automation
● Campaign Marketing
● Data Driven Marketing
● E-commerce Marketing
● Social Media Marketing and many more.
Non-Linear Approach
To engage customers, retailers must shift from one way communication to an exchange model of benefit sharing between buyers and sellers. Exchanges are usually non linear, free flowing and two way communication. Information can be widespread through many channels such as Youtube, Facebook, Twitter, Instagram, Pinterest and many more. These online portals usually allow individuals to create content and publish their opinions, ideas, emotions and feelings without any hesitation.
Customers often search online and then buy from stores and vice versa. Online customer research into products is particularly popular for high prices items and consumable goods. There is a drastic increase in customer’s online search about product information, comparison of prices and search for deals and promotions.
Uses In This Era
There are numerous ways in which brands can use digital marketing to get benefits. The use of digital marketing nowadays not only allows brands to market their products and services, but also allows for online customer support services to make them feel valued. Through the use of social media, brands can receive both positive as well as negative feedback and improve accordingly.
It is observed that word of mouth helps companies become famous than advertisements. Customers usually get influenced by other customers’ experiences. It is advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The reach of social media can be indicated by the fact that in 2015, each month the Facebook had more than 126 million average unique users and YouTube had over 97 million average unique users.
Awareness Of Brand
● Ease Of Access- A key objective is to engage digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications.
● Effectiveness- Social media marketing should be effective to increase their sales.
● Competitive Advantage- It helps your company compete
Education In Digital Marketing
As mentioned earlier, people who study BBM Course - Bachelors of business management or B.Com can learn marketing easily since institutions prepare students to become good businessmen/ women. Institutions teach students to face real business by putting them in hypothetical situations and asking them to find solutions. Teachers teach students, how to deal with problems and strategies to be used while working. This will help students develop themselves and develop business through many channels. Digital marketing is one of the few platforms. Getmyuni can help understand more on these aspects. Therefore knowledge on digital marketing and good usage of it, helps people get more benefits or advantages and increase their sales through brand recognition.
