Many businesses will make the mistake of focusing their money and efforts on SEO and generating traffic to their site, whilst neglecting the appearance and functionality of the site once people have entered.
Whilst SEO is important to get your business noticed and recognised, if your site is not optimised for conversions, SEO-efforts are completely wasted.
Every e-commerce site needs to be unique to your brand, easy to navigate and as simple as possible to purchase from. If not, your leads will simply give up and find your product/services elsewhere, meaning your competitors win.
No one wants to be beaten by their competitors, so it’s essential to make sure your site stands out from the crowd and is always one step ahead.
There are a number of factors to take into account when it comes to your Magento website design, we summarise some of these here for you.
How Can You Implement Effective Conversion Rate Optimisation?
Professional Website Design Services
The first thing to consider, either before you start up your online business or at a point when you can afford to redesign your site, is working with professional website designers. This way, you know your site will have an effective structure and navigation system.
Professionals can help you with the whole journey, from mapping out your site structure, down to the design/layout of each page. Your site structure can be ‘make or break’ where conversion rates are concerned. If browsers find your site at all confusing and/or time-consuming to move around, it will severely prevent them from making a purchase - losing your business money.
It is highly advisable when deciding whether to work with a web design company, to make sure that they use Magento when designing your site. This is the world’s leading e-commerce platform, so if you want to give yourself the biggest chance of succeeding, you shouldn’t settle for anything less.
There are tons of companies out there that offer Magento website design, so it’s important to do your research and find the best for you. Bigfoot Digital are a Magento website design agency, who offer bespoke and results-based designs and strategies to always bring their clients a high ROI. If you are looking for a company that you can trust and know exactly where your money is going, Bigfoot can help.
CTA’s
If you feel as though your site isn’t bad enough for a complete redesign, or if you don’t have the budget, there are still things you can do to improve your site and encourage leads to buy into you and what you have to offer.
One of these is to make sure your site has plenty of clear and easy-to-follow Call To Action’s (CTA’s). Without reminding people what they should be buying and highlighting important steps/offers, browsers will feel less inclinedto stay on your site. As annoying as pop-ups are on our screens, they can work if you use them in moderation and make the information/offers impossible to resist.
When it comes to CTA’s, you should have at least one on every page of your site to fully optimise your opportunity for conversions. If there is nowhere for a lead to click, they will click off, simple as that.
Responsive
Another tip for making sure you bring in as many conversions as possible is making your site mobile responsive. Whilst this is important for SEO purposes and ranking, it is arguably even more important for making sure that anyone can view and use your site on any device.
If your site doesn’t adapt to different device sizes in terms of its appearance and functionality, people won’t be able to make a purchase as easily. With the majority of internet browsing being done on mobiles these days, you are missing out on a huge chunk of potential conversions by failing to prioritise this aspect of your Magento website design. You can use Google’s simple Mobile-Friendly Testing Tool to test your pages and see whether Google deems them to be responsive.
Site Speed
The final tip to highlight is your site speed. If you work with professionals in Magento website design, they will know how to ensure your site speed is kept as high as possible. If not, there are certain things to keep in mind yourself.
When uploading images, make sure they are resized to 1000 pixels and compressed so they have a minimal impact on your site loading speed. Make sure that there are no unnecessary plugins slowing your Magento site down too.
Conclusion
As you can see, if you are finding that you have tons of website traffic but little conversions, it is probably time to focus on improving or restructuring your site. With proper Magento web design, your conversion rates will start improving drastically and so will your profits.
I hope you enjoyed this article about top tips for conversion rate optimisation and why you should invest in Magento website design.
Interested in reading more articles about web design and conversions?
Read My Blog Posts:
- How To Maximize Conversions With Purposeful Web Pages
- Tips To Optimize Your Blog Posts To Increase Conversions
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