Modern marketing is evolving at a rapid pace especially in competitive B2B markets. With longer sales cycle, bigger budgets and higher stakes, B2B marketers have to take a mindful yet aggressive approach to their craft in the digital age. To set them on the right track, here is a quick getting started guide to the digital marketing for B2B brand strategists.
Bridge Digital Gaps
A whopping 98% of marketers believe that there is no longer a meaningful distinction between online and offline marketing practices. B2B competitors need to reassess their budgets and strategies to put digital tactics above all else.
Ramp Up Custom Content
Branded content is a hit across industries and B2B brands will soon boost their budgets for these assets by 59 percent. Now is the time for marketers to map out a strategy and start building an impressive portfolio.
Shore Up Social Media Marketing & Sales
Now that so many B2B companies have a strong LinkedIn presence, it’s clear that social media is a key ingredient in the marketing mix. Brands should not hesitate to experiment with other platforms and social campaign strategies like Facebook and WhatsApp for quick and convenient customer messaging. Connecting WhatsApp and Salesforce for sales and customer service is another strong play to increase overall business revenue.
Master Mobile ASAP
Mobile marketing isn’t just for the B2C crowd, as 67% of B2B buyers access content on smartphones and tablets daily. All branded materials and calls to action must therefore be optimized for on-the-go discovery. All marketing industry disruptors know that it's all about mobile-first marketing!
Don’t Forget Email
The longstanding staple of digital marketing still plays a key role, with 86% of strategists relying on email as a primary channel of communications. Brands in the B2B arena need to step things up with frequent, personalized messages.
Master Your B2B Marketing
Do not hesitate to try out innovative strategies that explore new possibilities in this age of digital marketing. Make use of modern digital platforms like web 3.0, video sharing and remember that improving customer experience is at the heart of all of these online marketing strategies. Follow up and learn more about the pain points of your business clients, those two things paired together will really set you up for B2B success!
Darren Trumbler is a digital marketing professional. He is also a business and technology enthusiast. He loves to spend time with his kid and occasionally write blogs on various topics. Connect with him on Facebook and Twitter for more B2B digital marketing and advertising tips.
I hope you enjoyed this article about a quick getting started user guide to B2B digital marketing including social media and SEO strategies.
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