It's not easy starting or marketing a new or small business on a budget. That applies to moving companies as well. You want to make sure that your top-notch professional service isn't confused with or lumped together with random guys off of Craig's List or some discount moving company. You want to build a strong brand like Las Vegas moving companies near me. Luckily there are plenty of great options to market your moving company. Here are some of the best options:
Vehicle Wraps And Signs
A relatively affordable and effective traditional advertising method for moving companies includes wraps, paint jobs, and signs for all company vehicles. This includes moving trucks, pickup trucks, vans, smaller vehicles used by sales professionals or managers. The amount of exposure it can generate shouldn't be ignored, as it basically turns company vehicles into mobile advertising real estate. It also lends credibility to the business.
Automotive Assistance
Your moving company will also need some serious automotive assistance in the form of a top mechanic, a moving truck / van dealer, and a towing service like Car recovery London.
Branded Workwear
What is another great low-cost way to advertise your mover business? Branded workwear like polo shirts, t-shirts, pants, hats, belts and much more are always a smart choice. Branded workwear not only makes your movers and company look more professional and trusted to existing customers, it can also help to generate some brand awareness for prospective customers in the area. Your moving employees will advertise your business at all times with branded workwear including at the places they eat at during their lunch breaks or places they run errands to before or after work hours.
Website
It's not easy for customers to stay sane while moving so click on this website to learn about other customer concerns while moving offices or home offices. It will also give you insights into why it is so important to have an easy to find and simple to use a professional business website for your moving company.
Google Maps / Google My Business
Creating, optimizing and claiming your moving business on Google Maps via Google My Business is essential to any small business' success. If your listing isn't created yet, make sure to submit all of the important information to Google My Business including website, phone number, description, hours open, services offered, address and pictures. Respond to any questions or reviews that are generated from your new listing. This helps your business look more legitimate and also improves local SEO.
Search Engine Optimization
Speaking of SEO, having your moving company ranking higher in search engines (especially Google) will help to drive valuable organic traffic to your website. This organic traffic will bring you leads and customers that could be worth hundreds, thousands or tens of thousands of dollars.
Adding keywords and informative blog posts to your website will help to get your site ranked higher in searches. You could also invest in a blogger outreach agency to help boost your business backlinks and website traffic.
Pay-Per-Click Advertising
Along with search engine optimization strategies, there is also Pay-Per-Click (PPC) advertising (also known as SEM). These ads, usually through Google AdWords, can be a bit expensive but they can really pay off. It helps to get your mover business name out there with plenty of impressions, and it might only cost you a couple bucks per click for potential new customers. That means that you might spend $20 on AdWords to secure a $1,000+ moving contract!
Social Media Marketing
Social media marketing is a free (without ads) or inexpensive (with ads) way to build your moving company's brand. Build up an engaged audience on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and Snapchat to generate more brand awareness and website traffic.
Email Marketing
Email marketing isn't very glamorous but it's been one of the most effective and consistent forms of marketing over the last two decades. Build up your email lists through your blog and website contact form and send out informative or conversion increasing emails on a weekly, monthly, or quarterly basis.
Radio And Television Ads
While usually more expensive and riskier than online marketing, radio and traditional television advertising can still be effective. Finding good deals on radio stations or local TV networks is crucial so you don't get overcharged or wind up with a bill and nothing really to show for it. It will help a great deal to have a catchy jingle for your mover business as well.
Print Advertising
Print advertising isn't usually the best marketing method, but it can be effective in some cases. Print ads in local newspapers and magazines should be pretty inexpensive and could help get you some older or less tech-savvy customers. Cheap billboards might also be a good option as well.
Referral Program
A basic referral program is a cornerstone of all great businesses. You can provide a 10% referral bonus or discount to moving customers, associates, or even movers on staff when they successfully generate a new paying customer. Your margins might fall a little bit but your sales volume and overall profits will skyrocket when done correctly.
Networking Events
While it might be a little less common in the moving business, professional networking events are always a great place to promote your business and make deals. Even if you don't generate any sales directly, sometimes you can create an advantageous barter system or referral arrangement with other local professionals or organizations.
Personalized Services
Moving is a very stressful time for your customers and it even rivals other stressful events like getting married. But imagine if both of those events are falling on the same month? Click here to learn about some of the destination wedding locations that your clients may be exploring. When your company can personalized service to customers with unique circumstances, it can end up generating excellent reviews and referrals.
Moving On Up
There are plenty of great ways to market your moving business without breaking the bank. The last thing you want your company to be is forgettable so it's time for you to start building a better brand and advertise your biz today!
I hope you enjoyed this article about how to market your new moving company and build your mover business brand.
Interested in reading more articles about business marketing?
Read My Blog Posts:
- Boost Brand Awareness With Digital Signage
- Simple Strategies To Improve Customer Acquisition Rates
More Marketing Masterminds Media Below
