It is absolutely essential for all small businesses to have a strong and dynamic web presence. In today's increasingly competitive digital age, the first thing somebody is going to do before checking out your business is to Google it and visit your website. If you don't have a website at all, you will look less professional and you will end up leaving a lot of money on the table. If you do have a website and it is outdated or unresponsive on certain devices, then it can severely damage your brand. Imagine having a marketing or technology company with a website that looks like it is from the dot-com bubble burst era. You would lose nearly all credibility immediately and your small business may not survive.
So now that we have established how imperative it is to have a strong website, it's time to build your site! With experienced website designers and managers, you can be assured that your website will provide a great first impression for your company. Here are some of the key points to keep in mind when developing your successful business website:
Fully Responsive & Optimized For Mobile
More than half of all searches and website traffic now take place on mobile devices over desktop computers. This staggering statistic became a reality over the past couple years and it has had a major impact on the web developer world. All websites need to be fully responsive for all smartphones, tablets, desktops and browsers or you'll end up losing customers. Fully responsive blogs and websites are key because then you really only have to edit a single website for it to take effect on both desktop and mobile.
Search Engine Optimization
You can have the greatest website in the world, but it won't matter if nobody can find it. Aside from advertising options like social media marketing and email marketing, that's where search engine optimization (SEO) really comes into play. The growing number of blogger outreach services and SEO agencies is proof of the importance of search engine optimization for Google and other major search engines.
You need to make sure that your website is designed with optimal Google search results in mind to generate substantial organic traffic. That means your site needs optimized keywords, text, images, videos, links, and user experience among countless other factors. There are hundreds of Google ranking factors so you need to try and be as compliant as possible. Paid traffic can be very expensive, so you want to ensure that your site can provide you with free traffic for years to come.
Social Media Marketing
Social selling goes along with website development, blogging, and search engine optimization. The larger your social following and the more brand awareness you can generate on social media, the better your business will do. You can grow a free Twitter follower audience, build up your Instagram followers, increase your Facebook page likes and boost your YouTube subscribers to expand your social reach.
Easy To Update
A small business website can become a detriment if it takes a lot of time, money, or expertise to make updates. You need to be able to make edits or improvements in a matter of minutes or hours, not days or weeks. This applies to product sales, specials, holiday hours, blog posts, inventory or schedules just to name a few potential variables.
Just imagine if you found a major typo on your website (a decimal point in the wrong place for example) or the wrong product listing and it ended up costing you thousands of dollars because you couldn't change it in time. Or maybe you worked for hours on a compelling blog post that you know will help thousands of readers (including marketing influencers) and convert hundreds of visitors into leads or customers. Your website needs to be able to make agile updates.
Hosting Security
It is very important to have a secure host for your website to prevent it from getting hacked, and to back up all of your information if needed. You don't want to leave your website in the hands of just any host after putting in all of that time, effort, and money.
Cyber-security and data protection are now a top priority after all of the highly publicized hacks at top corporations. You should also consider a high-quality internet service provider that provides additional speed and security.
Building a business website and strengthening your online presence is a major factor in success these days. Don't try and do it yourself or just hire the cheapest option, you get what you pay for! If you want your website done right for an affordable price, make sure to take a look at our additional blog posts and web design resources!
I hope you enjoyed this article about the many business benefits of having a wide-reaching web presence.
Interested in reading more articles about digital marketing?
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